How to Determine the ROI of Your Social Media Marketing Campaigns

Social Media Marketing Campaigns

Do you remember the last time you checked your social media activity results? Has your money and time on social media marketing provided any results? Businesses and marketers are running towards Facebook, Instagram, and LinkedIn, hoping to convert to returns, but the lack of tracking often leads to a dead-end. Understanding if the campaign is … Read more

Account-Based Marketing vs. Lead Generation: Key Differences and Strategies for Success

Account-Based Marketing vs. Lead Generation

The two BIG B2B marketing strategies that always round the conversation are Account Marketing(ABM) and Lead generation. Although they are focused on generating revenue, ABM and lead generation adopt two completely different means. The key takeaway businesses need to know when it comes to understanding ABM vs lead generation. In this article, we will dissect the … Read more

Press Release Submission for Tech Startups: Boost Visibility and Attract Investors

Press Release Submission

Tech startups that target influential potential customers successfully through targeted press release distribution gain both mainstream recognition and significant financial investment. Successful press releases drive brand awareness development because they simultaneously attract investors and produce media coverage. Success comes to tech businesses that succeed in drawing the appropriate audience including investors and industry experts together … Read more