What does it take a business to run?
Running a business is not for the faint at heart’s job. As per the research by Investopedia, nearly 45% of businesses or start-ups fail during the first five years of their lifetime.
The question is, what can you do to not fall into that 45 % of businesses? The easiest answer is to establish trust in the industry and your target audience. And, when such is the case, what else is more reliable than Google business reviews?
And over the past few years to avoid failure many businesses have started to embed Google review widget on websites. A 5-star Google business review on the website has helped them to bag social proof for their businesses.
But here’s the thing. How to get more 5-star Google business reviews for your business?
Fret not. In this blog we are going to answer the same question, follow along to know some easy yet effective ways you can fetch good reviews, we will also analyze great reviews platforms to consider and finally why embed Google business reviews on websites.
Amazing Ways To Get 5-Star Google Business Reviews:
The internet has essentially changed the way businesses operate themselves. If businesses want to get themselves on top of the SERP, they have to be active on Google Reviews. Have a look at the effective ways to bag Google business reviews for your business.
Provide Excellent Customer Service
Providing excellent customer service is the best way to make sure you get 5-star Google reviews for your business.
Therefore the first and foremost step to getting 5-star Google business reviews is to provide excellent customer service. Your customers will not leave positive reviews if they are not satisfied with your service. It is crucial to ensure that your customer service is top-notch.
Before your marketing strategies, your focus should be on training your staff to be polite, helpful, and responsive to customer queries and concerns. Make sure that your customers feel valued and appreciated. When you provide exceptional customer service, your customers will be more likely to leave positive reviews.
Also Read: The benefits of local SEO services for small businesses
Choose The Right Time To Strike
Timing matters in comedy and business. While you are pondering over the idea to ask your customers for a 5-star Google review, you have to check whether they are at the right place in the sales funnel.
For example, if you are asking for Google business reviews while your target customers are in consideration, they are not going to leave a Google review for your business. The best time to ask for a Google review from your customers is right when they have purchased the product.
Chances are they have loved the product and they might also write a review in the ecstasy of receiving the product.
However, this path will have hurdles. Your customers can also forget about leaving any reviews. When such is the case, you can send follow-up emails to remind them.
Create Easy Pathways To Leave A Google Reviews
Reviews do not come easy. And there are chances your customers might be reluctant to leave reviews for you because of the efforts involved.
As a business owner who is looking for getting more Google reviews for your business, you need to make the review-leaving process easier for your customers. For this, you can send them a link to redirect them to the Google review page. You can also create an instructional video that will navigate through the process. This makes it easier for people to leave reviews for your business and cut short the time of sending them reminders repetitively.
Address The Negative Reviews And Work On Them
Responding to negative reviews politely and practically is the only way you can get through to the heart of your target customers. When you respond to reviews that are not written in your favor, it shows you are active, engaged, and caring toward your customers.
Recent research by Marketing Charts has shown that 7 in 10 survey respondents indicated that a brand’s response to an online consumer review changes their perception of a brand.
Not only has a positive attitude towards negative comments helped you stand in a better light,
But also it shows that you are willing to resolve the issue.
Display 5-Star Google Business Reviews On Website
As a business, you should know that showing is seeking. If you showcase the positivity around your business, you receive positivity for your business.
With that in mind, you can embed a Google Review widget on your website to showcase all the 5-star Google business reviews you have received in the past.
Google business reviews on your website are a great way to showcase your positive feedback. This will not only help to build trust with potential customers but also provides social proof of your business’s quality. To make this process simpler, you have to choose a social media aggregator tool that is easy to use and helps you in customizing your feed. A well customized Google review widget will provide you with user enhancement.
You can display your reviews on your homepage or create a separate page for reviews. Make sure that your reviews are easy to read and visually appealing. Believe it or not, this simple addition to your website will fetch more Google reviews for your business.
Also read: Empowering Your Business with Azure Expert MSP Services and Support
Remain Compliant With Google Reviews Best Practices
Google reviews are the secret sauce that lets the customers decide whether your is worth their time and money or not. Google knows his audience trusts him. This is why Google respects honesty. Google goes to great lengths to make sure the reviews you are getting are honest and real. In fact, if Google senses your malicious intent, it can also block your Google My Business page for a few weeks.
Have a look at a few things that you can do to avoid any malfunctions with your Google My Business page:
- Don’t Pay For Reviews: This is one the most important not to do while you are asking for reviews. Paying for reviews might look like they are going to fetch numerous Google business reviews in less time, but remember that Google can smell this fishiness from miles away.
- Don’t Fetch Fake Reviews: Many of the so called marketers will tell you there is no wrong in a few fake reviews. Such practices will lose the credibility you have earned with your hard work. Your customers want to know your real deal, not a made up story. Therefore, it is suggested to stay honest from the start, and look for honest reviews.
No matter how difficult marketing gets, in order to become SEO-friendly and relevant in the industry you should remain honest with Google Reviews platform.
In A Nutshell
Getting 5-star Google reviews for your business is not rocket science, but it does require effort and attention to detail. By providing excellent customer service, and embedding Google review widget on your website, you can build a strong Google review profile that will help to attract new customers and improve your online reputation.
Moreover, while you are on the path to fetch more reviews from your customers, you should not adopt any kind of malicious tricks such as incentivizing your customers to leave Google reviews for you.
We have mentioned the best methods you can adopt to receive 5 star Google business reviews for websites. So go ahead and use these tricks to get more reviews and see your business grow.